The coronavirus has set the wedding and events industry on fire, there’s no question about that. But if there’s anything the wedding industry knows, it’s how to put out a fire with dignity, grace and a smile.
Shift Business and Focus
Many wedding vendors were counting on that business from the spring wedding season. Now, with payments delayed until later this year or maybe even next year, it’s left vendors in a scramble financially to make up for that delayed business. We call ourselves creatives, so now it’s time to prove that creativity.
There are shifts you can make in your business, focus and client to make the most out of this situation. We already gave vendors some ideas of how to stay busy with business, so now’s the time to step out of the box and try something new.
All of the sudden your fall season is booked to the brim and you’re already wondering how you are going to handle it all. The good news is, you know about it early, so you have plenty of time to prepare. Now’s the time to get ahead on your other work so you can lessen your load of that admin type work you’ve been putting off. Now also might be a good time to train an assistant or train your associate to step up as a lead.
Community over Competition
Now more than ever there should be a sense of community over competition. With couples having to postpone and reschedule, it’s not always a given they are going to reschedule to a date that every single vendor is available. Support your local vendor friends by recommending them if you can’t make that new date work.
In light of the recent events, now might be the time to revamp your contract. No one could have guessed something like this would ever happen, but what’s to say nothing like this will ever happen again. Make sure all your clauses in terms to cancellation, postponement and acts of God are all clear cut.
Anything Can Happen
This is proof that quite literally anything can happen. Being in the wedding industry we are typically ready for any sort of curveball that comes our way, but this has certainly proved that sometimes we can’t even dream up what might happen. Stay calm, be the professional you are and figure out how to move forward in a way that works best for your business without compromising the integrity or your client relationships.
Photo credit [vetted] Beulah Photography