The way to the hearts of Troy Villager and Jack Boone of T. Villager Designs is without a doubt, through florals. The way they describe their business and the passion they have for making brides truly and utterly happy on their wedding day is one-of-a-kind. True artist, Troy and Jack combine years of floral experience with their genuine personalities to create gorgeous florals for all kinds of events. And when they welcome you into their home, you are instantly put at ease. Read on to learn more in this week’s Know Your Pro…
Bustld: What do you think makes you different in your field?
Jack: We go about this in a couple of ways. I think for us, it’s real important to hear from the people who we work with and from our customers. I think they may have a better viewpoint. We also consistently over- deliver. Basically, what that means is whatever we promise, we will do, plus more. A lot of our brides have commented on that . . . that we did things they did not expect us to do and they found that thrilling. We are always aiming to get to that 200 percent level whenever it’s possible. Also, we have a lot of depth and background to our team. We have over 50 years of experience with our designers’ years combined. We have an event planner that works with us and a professional wedding photographer that works with us. As a team, we understand this industry all the way across. We are really proud of that experience we have as a team.
Bustld: How would you describe your style?
Jack: Our style is multi-faceted. We have the ability to do any style for a wedding and also the ability to blend styles. For example, if a bride says that she doesn’t want completely classic but wants to throw in a little boho inspiration, we have the ability to do that with the designers we have. We have a very artistic style and we create lush landscapes of things.
Bustld: How would you describe your ideal couple?
Jack: We like to target clients where the bride really has a uniqueness about her. She can trust us when we are working together. We also really love a bride whose flowers are a priority for her wedding. We get real excited about that!
Bustld: Why do your clients hire you?
Jack: Our clients find us easy to connect with. That’s just our personalities. We tend to be pretty laid back. The other thing is we communicate well. A lot of this comes from speaking with the brides and looking at our reviews – we communicate well, and we communicate often, when we need to, of course. We understand and respect that couples-to-be are very busy. Most of them are working and trying to plan a wedding so we try to be respectful of that. Brides often also tell us that we are a ton of fun. And most importantly, couples hire us because we have the confidence that we will execute for them and do it well. Many of our brides say that of all the vendors they are working with for their wedding, we are the one vendor they don’t have to worry about delivering what we say we are going to deliver. To me, that’s the ultimate compliment from brides.
Bustld: What is the best part of being a floral stylist?
Jack: This is pretty simple and straightforward—we love to help a bride take her vision from her head and transform it into a reality on her wedding day. Equally as important – brides who come in with a blank canvas and say I need help. That gives us an ability to get those creative juices going. We like both of those things very much. Another great thing? When brides are nervous and unsure, but then they leave very relaxed. We know intuitively that we’ve hit the spot.
Bustld: What's your favorite moment on wedding day?
Jack: We have two . . . When we deliver the bridal bouquet and have some private time with the bride. We get to see her eyes and her reaction and exactly what she looks like when that is delivered. Not that we want to make them cry, but we know we’ve accomplished what we want to accomplish in that private moment with her. The other favorite is the bride and groom’s first look. When we see that smile and look of joy come across their faces. That’s why you do what you do. Or at least why we do what we do.
Bustld: So, why florals?
Jack: We came into this business as a hobby. We had full time careers – I was a health care administrator and Troy was a real estate guy. We have had love of flowers since we were children. Both of us did gardening with our families. I, particularly, come from a family of gardeners that love flowers. Troy has over 20 years experience in floral design, doing this as a side thing because he loved working in flowers. We had people encourage us to start this business. We did it for a hobby and realized how much we truly loved it. Business trucked right along, and we held on to our careers until one day the rector of our church said, “Boys when are going to take the leap and do this full time? You can only be your best when you take a step out in faith and do this on your own.” That was in the spring of 2017. We just completed our third year of doing this business full time and we have not looked back.
Bustld: Anything else we should know about the business?
Jack: It’s a real joy to have our business in our home. We are not storefront florists – nothing against them but we love the fact that we can walk downstairs and create whenever we want to. We go down and have “play sessions” as we call them. We are also really hungry to learn. Troy is a student of Holly and Evan Chapple, Hope Flower Farm in Virginia. They have become connected. She is a great mentor for us. We want to be on the front edge of floral artistry and stay ahead of the curve. Education and training are huge to us. We provide that to people who work with us as well.
Get in touch with Troy and Jack for your Nashville wedding today by clicking HERE.