Teri Shackelford of Mansion and Marsh knows that hiring a planner is really two separate roles, coordinating the logistics and styling the details. That’s why she’s divided her company in to two different sides of the business to offer either or both. Read on to learn more in this week’s Know Your Pro…
Bustld: What do you think makes you different in your field?
Teri: We take the approach that a planner is two parts – coordinator and stylist. The stylist comes from a right brain perspective while a coordinator is left-brain, so we like to split that in two. A coordinator needs to have a specific job because they operate out of that left-brain space, very detail-oriented and organized. Not that I’m not detailed, but I take the right brain side of it and have learned to hire what I need. We have both types of people on staff and can provide either or both services. Not everybody needs a coordinator, they might have someone else in mind for that role. Some people want to style everything themselves. We focus on separating the two.
Bustld: How would you describe your style?
Teri: Romantic, layered and bespoke details. I really concentrate on the sacrament of the day and put that at the forefront of all weddings we approach.
Bustld: How would you describe your ideal couple?
Teri: A sentimental bride that holds the day sacred and wants every detail to hold meaning. We operate out of the meaning of flowers which is a very Victorian tradition. We are comfortable with the symbolism and making sure the details reflect what the couple is doing that day which is very sacred. I love beautiful things probably more than anybody you’ve ever met but I want them to hold a meaning.
Bustld: Tell us more about how you incorporate the meaning of flowers into a wedding.
Teri: One bride’s grandmother, who had passed away, wore jungle gardenia perfume every day so she wanted gardenias in her bouquet. That way, when she smelled her bouquet, she would remember her.
Bustld: Why do your clients hire you?
Teri: I think it’s our love of intricate details and our ability to help couples execute the feeling they want for their milestone day. I really encourage people to not get torn up over the colors or what goes with what. Just think about how you want the day to feel. From there, we help make that happen.
Bustld: What is the best part of being a stylist?
Teri: Getting my hands on the flowers and indulging myself in gorgeous details. I absolutely love pouring over ribbon choices, bespoke details, paper, placesettings, vases and table linens. In my experience, I’ve played around with different roles that I myself want to play. Today, I’m the lead designer and hire someone to keep the day on track, if that’s something couples want because that’s not my gift. My gift is the details, getting the feeling right, using discernment in what to spend money on and helping navigate where they will get the best bang for their buck. That has really freed me up to be creative and thrive.
A lot of times, planners get caught up in thinking they have to do it all even if it’s not their thing. That’s why we have really detailed offerings. For example, you can hire us to style and help pick out everything for your event (even virtually during COVID-19).
Bustld: What's your favorite moment on wedding day?
Teri: When everything is installed, everyone is dressed, and we have that final vision. I get to look around and see it all together. Because I don’t always do the day of coordinating, I don’t always get to see the ceremony. So getting to see that moment with the girls come down for pictures and all the tables are done.
Bustld: So, why florals?
Teri: As a child I helped my mother and grandmother with their very southern parties and just delighted in it. I have three siblings, and I was the only one who was just got it. They collected silver, and china, and all these lovely items. They had such an eye. I have a lot of grandmother’s furniture and china in my home now. My mother owned a party rental business, and I helped her with it. She and my oldest sister dabbled a little bit in silk florals in the 80s. I would tag along and help them work. I was really being prepared to bring something new to the table. It was always a dream of mine to have a flower shop, and I’ve gotten close now that I’m a studio florist in the suburbs of Nashville.
Bustld: Tell us about your business backstory.
Teri: All that happened as a kid then I went to college, got married and started raising kids. I stayed home with my children but always had this dream. I gardened and did florals for my church. I had big dreams in my head but wanted to finish out being devoted to my kids. As they went to high school, I taught myself how to make corsages because I hated the options out there. Then their friends wanted them. Then I started doing florals for my friend’s baby showers and wedding showers. It just started to grow from there.
Bustld: Anything else we should know about the business?
Teri: We do destination weddings both outside of Tennessee and for people coming to Nashville to get married. We offer virtual styling sessions as well to make it easy.
Get in touch with Teri and her team by clicking HERE.