Every successful wedding business has been there – wedding season is in full swing and you are up to your eyeballs in creating timelines, culling photos or finalizing menus. What do you do? You stop posting on your blog, forget to schedule out your Instagram feed and tell every marketing company no thanks.
“Many small businesses have a stop/start approach to their marketing. Basically, they only market when they are quiet, gradually things gets busier, so they stop marketing. This produces very questionable results and from my experience it is much more costly.”
What it comes to marketing your business, it isn’t to attract more business today. It is investing in your business’ future. You can equate it to an expert in their field attending a conference. You can always better yourself, right? So, why not apply that same courtesy to your business.
When it comes to marketing your business, it isn’t to attract business today. It is investing in your business’ future.
At the same time, I hear you – you need to do “all the things” without “all the time.” So how do you prioritize marketing during your busiest times?
1. Set aside weekly “business time.” This is time where you don’t work on client work, answer emails or take client meetings. Use this time to prioritize the things that keep your business moving forward, like marketing.
2. Put together a plan. Instead of trying to reactively plan your marketing, create a calendar and stick to it.
3. Get help! Whether that’s an intern, a seasonal employee or an outside marketing partner (hint, hint Bustld is a great one!), don’t be afraid to enlist a little help to make sure your company stays top of mind.
Especially in the wedding industry, there is always a new engaged couple looking for your service!