Why We Love Them

  • Managers Michelle and Lindsey truly care about each bride’s love story and love to encourage and effortlessly guide each bride to the dress of her dreams
  • Visiting Maddison Row South is like visiting a friend, all in a welcoming and friendly atmosphere surrounded by gorgeous gowns
  • Michelle and Lindsey use their impressive backgrounds and world travels to select gowns from some of the best designers in the business

What To Know

  • Offering classic silhouettes, timeless elegance and contemporary touches for brides and debutantes.
  • Whether you have a vision of what you want or are still searching for a silhouette, we can help.
  • Packages Ranging From $1800 To $6500
Bustld Special Offer

Free custom MRS veil

Receive a free custom veil with the purchase of a MRS gown.

About

Offering classic silhouettes, timeless elegance and contemporary touches, Maddison Row South is proud to offer our brides, mothers of the bride or groom, and debutantes an expansive selection of premier gowns from the industry’s leading designers.

At Maddison Row South, we welcome you as a friend and want you to leave as family. Each appointment is a party where we encourage you to relax, sip some bubbly, and enjoy your experience. Dream big. Ask questions. Be creative. Most importantly, have fun! Located in the heart of downtown Charleston, we invite you to stroll through our private courtyard from the free parking spaces at 9 Warren Street, which are available to our patrons during their appointments. Consider your dream dress from our dual porches and private piazza overlooking the garden.

From local darlings to international labels, our designers deliver chic styles of the finest materials that are sure to inspire. Our boutique is committed to growing and refining our modern inventory with the highest caliber, quality construction and finite attention to detail - all with competitive pricing.

We are proud to carry designs from the following collections: Amsale Little White Dress, Astrid & Mercedes, Carol Hannah, Ivy & Aster, Jesus Peiro, Lea-Ann Belter, Legends by Romona Keveza, Lela Rose, Mason Hosker, Matthew Christopher Couture, Matty, Nouvelle Amsale, Rebecca Schoneveld, Romona New York and Sareh Nouri.

We can't wait to meet you and help you Find The One!

XOXO

Give Us Some Love!

Carmelina S.

Dress shopping at Southern Protocol Bridal with Michelle is what every bride imagines the event will be like! The store is beautiful and Michelle is incred...

Read Full Review

Jackie W.

My entire experience from beginning to end was so wonderful. I actually work in the wedding industry and it was so much fun actually being able to be the b...

Read Full Review

Maddison Row South

Maddison Row South Thumbnail Image

Login or Take Quiz to view contact information