Receive a free custom veil with the purchase of a MRS gown.
Managers Michelle and Lindsey truly care about each bride’s love story and love to encourage and effortlessly guide each bride to the dress of her dreams
Visiting Maddison Row South is like visiting a friend, all in a welcoming and friendly atmosphere surrounded by gorgeous gowns
Michelle and Lindsey use their impressive backgrounds and world travels to select gowns from some of the best designers in the business
"Dress shopping at Southern Protocol Bridal with Michelle is what every bride imagines the event will be like! The store is beautiful and Michelle is incred..." Read Full Review
Carmelina S · Jul 2019
"My entire experience from beginning to end was so wonderful. I actually work in the wedding industry and it was so much fun actually being able to be the b..." Read Full Review
Jackie W · Jul 2019